Enterprise Estonia targets Latvians18.05.2012, 15:46
Enterprise Estonia tourism development centre has launched a tourism campaign in Latvia, inviting Latvians to visit Estonia to spend a nature holiday here, according to the Baltic Course.
The campaign is targetting residents of Riga and its vicinity. The target group is 25-55 year old active people who are interested in nature and culture and travelling on their own.
"Despite the short distance, the nature of Estonia and Latvia has many differences: islands, waterfalls, the fifth season in Soomaa, slate coast, hill country, natural meteorite craters," said Enterprise Estonia tourism development centre marketing director Tarmo Mutso, adding that Estonia's strength is its variety, easy access for someone travelling on their own, culture events, spas etc.